The Pawsitive Space is a purpose-driven cat café and rescue shelter based on the Greek island of Paros.
This unique establishment combines a cozy, fully vegan café with a mission to rescue, rehabilitate, and rehome the island’s stray cats.
Through this branding project, our goal was to create a warm, inviting identity that balances the laid-back charm of an island café with the heartfelt mission of animal rescue.
The brand’s visual and verbal identity needed to connect emotionally with both locals and tourists, encouraging them to support the cause through café visits, adoptions, and international sponsorships. The result is a vibrant yet grounded brand that invites people to make a positive impact one coffee and cuddle at a time.
the project
cozy
playful
warm
inclusive
vibe & aesthetic
lab love notes
lab love notes
I am sooo in love with my new branding! As you know, I needed to see an alternative version and this made me realize just how perfect your initial brand identity was for me and my brand. You understood my personality and brand better than I did, creating something so unique and fitting that it's impossible not to love.
Marta
I am so happy and satisfied with the visual identity for my small business. Right from the start, Francesca understood the tone and intentions of my business and embraced them. She was also absolutely flexible and open to any requests for changes or modifications that I made. Thank you so much, Francesca!
giulia